Drug and alcohol addiction can create a seemingly insurmountable divide between family members. Our launch campaign for the newly-formed Partnership to End Addiction delivered a much-needed message of hope and connection.
Created with animation studio Bonfire NYC, the campaign hit close to home for The Lumineers, who contributed their powerful track, “Salt and the Sea.”
Press: Campaign US, iHeartRadio, SHOOTonline, Muse by Clio, LBBOnline, Adweek Ad of the Day
Awards:
2021 WEBBYS - Art Direction - People’s Voice Winner
2021 CLIOS - Film Craft (Animation) - Bronze
2021 CANNES - Film Craft - Shortlist