Partnering with the WCS, we kicked off a month-long event called Boogie Down at the Bronx Zoo, which celebrated the borough’s legendary hip-hop culture inside the zoo.

We promoted the festivities with subway station takeovers and social films inspired by 80s hip hop music videos. Videos featured Bronx hip hop icons hitching a ride to the zoo in a 1980 Chevy Caprice taxi painted by graffiti artist CRASH.

Press: NY Daily News