Trevor Hickey
Associate Creative Director / Copywriter
Boogie Down at the Bronx Zoo
When the Bronx Zoo needed help driving attendance, we pitched them the idea for a season-long event called Boogie Down at the Bronx Zoo. The event took the legendary culture of the Bronx – the birthplace of hip hop – and brought it inside the world-famous zoo.
We then promoted the heck out of it with a campaign centering around a 1980 Chevy Caprice taxi painted by renowned Bronx graffiti artist CRASH.
Press: NY Daily News
